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Beauty Industry

Judy Carlo Joins Noodle & Boo

The former Mustela GM is Noodle & Boo's new senior vice president.


Judy Carlo is the new senior vice president at Noodle & Boo, a luxury maternity and baby skin care company.

Prior, Carlo was GM at Mustela, and has held executive leadership and strategic brand development roles at L’Oreal, Unilever and Shiseido. 

Reporting to Christine Burger, founder and CEO of Noodle & Boo, Carlo will be responsible for leading the firm’s worldwide sales organization. 

“Judy’s proven track record in our category makes her an invaluable addition to the team,” says Burger. “While we’ve enjoyed 12 years of double-digit growth, I’m thrilled to have Judy oversee the strategic direction of new sales and distribution channels, as well as, bring her depth of knowledge to product development and marketing.”

Based in the Bay area, Carlo will she focus on strengthening industry and retail partnerships, new sales channels — and will lead the way for a stronger more robust international distribution.


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